of marketers delayed campaigns

 

COVID-19 shock has passed, but it still has impact. In April 2020, we conducted a study on how COVID-19 is impacting Google Ads research advertising emperorbusiness.com . For industries such as Travel, Fitness, Dinning, and Construction, the pandemic has become a real shock, dropping business performance crucially. expressinfotech.com According to Statista, 89% of marketers delayed campaigns or put them under review.

However, it is not all bad. Branches like Delivery Services, Sports financetechnews.net Equipment, and Online Education received an impetus to develop.

Time has passed, and things have changed. We’re used to wearing masks, observing quarantine mode, and not sweeping products off the shelves after another outbreak of disease.

The virus has become a part of our life, though not the pleasant one. In this regard, we decided to conduct a more extensive study covering the period from October 2019 till November 2020.

We’ve analyzed 30,000+ Google Ads research accounts linked to PromoNavi and uncovered the major trends in ad spend and performance change across various stages of the pandemic.

Let’s dive into what we’ve discovered…

The Ad Spend Is Not Influenced by Disease Rate, But Likely Lockdown Policies

The impact of the first illness cases on the economies was sufficient, especially when the virus began to spread in Europe. By the end of March 2020, the overall ad spend decline, compared to the previous month, was about 30%.

Businesses were frustrated. It seemed that further decline was inevitable. But the reality turned out to be different. The bottom was reached in March, and, since April, we observe sustainable recovery.

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